Your Brilliant Idea Sounds Like Everyone Else’s (Here’s How to Fix That)
Your idea is brilliant. Your execution is solid. Your results are real.
So why does your pitch sound exactly like every other consultant, founder, or service provider in your space?
This problem was eating at me as I built Tool #3 of my 20-tool sprint: The Premium Pitch Generator. I kept seeing the same pattern — smart people with genuinely differentiated approaches who couldn’t communicate that differentiation to save their lives.
The Testing Breakthrough That Changed Everything
While testing the tool, I fed it a scenario that perfectly captured this challenge. Here’s what someone submitted:
“I work with entrepreneurs who feel stuck. They have businesses that are doing okay but they can’t break through to the next level. Most of them are working too many hours, feeling overwhelmed, and not sure what to focus on.
I help them get clarity on what’s actually holding them back and create systems to move forward more effectively. It’s not coaching exactly, and it’s not consulting exactly. It’s more like strategic problem-solving for people who are smart but stuck.
I’ve been doing this for about 2 years and most of my clients come through referrals. I don’t really have a formal process yet, but I know it works because people get unstuck and start making progress again.
I’m trying to figure out how to explain what I do in a way that makes sense to people who don’t know me yet.”
Sound familiar? This is every smart service provider’s nightmare — knowing you deliver real value but having no idea how to communicate it.
What the Strategic Extraction Revealed
Here’s what happened when I ran this through the Premium Pitch Generator’s strategic framework:
The Problem: They were describing symptoms, not transformation. “Entrepreneurs who feel stuck” could describe literally thousands of coaches and consultants.
The Insight: The real value wasn’t in helping stuck entrepreneurs — it was in solving “strategic clarity crisis” through systematic gridlock resolution.
The Transformation: Instead of generic business helper, they became the specialist who identifies hidden barriers and architects permanent solutions.
Here’s the strategic pitch that emerged:
“Most entrepreneurs don’t actually have a growth problem — they have a strategic clarity crisis. While everyone else is pushing generic ‘hustle harder’ advice or complex consulting frameworks, we’ve discovered that breakthrough growth happens when you identify and remove the hidden barriers that keep smart entrepreneurs stuck.
That’s where our Strategic Gridlock Resolution™ process comes in. Instead of throwing more tools, tactics, or to-do lists at the problem, we help you identify the precise points where your business is actually stuck — not where it appears to be stuck. Then we architect systematic solutions that create compound returns on your time and energy.
This isn’t coaching, which often lacks strategic depth. And it’s not consulting, which often ignores implementation reality. It’s strategic problem-solving specifically designed for entrepreneurs who are too smart to waste time on surface-level solutions.”
The Strategic Framework That Makes This Work
The transformation wasn’t magic — it was methodology. Here are the three strategic moves that turned confusion into clarity:
1. Problem Elevation
Instead of: “Entrepreneurs who feel stuck”
Strategic Reframe: “Strategic clarity crisis”
The first version describes a feeling. The second describes a business condition that demands systematic intervention.
2. Category Differentiation
Instead of: “Not coaching exactly, not consulting exactly”
Strategic Position: “Strategic problem-solving for smart entrepreneurs”
Generic positioning (“somewhere between X and Y”) becomes confident category ownership.
3. Methodology Creation
Instead of: “I don’t really have a formal process yet”
Strategic Asset: “Strategic Gridlock Resolution™ process”
Scattered approach becomes proprietary methodology with trademark-worthy positioning.
Why This Transformation Matters
Look at what changed:
Before: Sounds like every other business coach
After: Owns a specific category with proprietary methodology
Before: Competes on price and personality
After: Commands premium pricing through specialized expertise
Before: Referral-dependent without clear differentiation
After: Marketing-ready with compelling positioning
Before: “I don’t know how to explain what I do”
After: Clear, confident authority that converts prospects
The Strategic Pattern You Can Apply Right Now
This transformation follows a predictable pattern you can use on your own positioning:
Step 1: Elevate the Problem
Don’t describe symptoms (“feeling stuck”). Identify the strategic challenge (“clarity crisis”).
Step 2: Claim Your Category
Stop positioning between existing categories. Create your own space with confident authority.
Step 3: Systematize Your Approach
Transform scattered methods into named methodology that signals expertise.
The goal isn’t to sound different. It’s to be different in a way that creates undeniable competitive advantage.
Tool #3: Available During Sprint
The Premium Pitch Generator is available for $9 during the sprint (before pricing adjusts to match value). It’s the same strategic framework that created this transformation, systematized for any business or idea.
Tomorrow: Tool #4 drops. It’s the system I use to create magnetic one-liners that make people stop, listen, and remember you.
Every tool is a lever. This is just the beginning.
I’ll see you on the Inside,
Greg
Greg Welch is the founder of AI Strategy Insider, where strategic thinking evolves through the power of augmented intelligence. The $9 Sprint demonstrates Thought Leverage methodology at scale — human expertise systematically amplified for maximum strategic impact.